Assignment 6 Essay Example | Topics and Well Written Essays - 750 words

Assignment 6 - Essay Exampleand Czechoslovakian Republic, especially reinforced by and by 1993 (U.S. Department of State, July 2009). Since Steve proposes to set up Pizza outlets at Czech, he must address issues related to their eating habits, and factors that would affect the customer services-Czechs are principally meat eaters pork, beef and chicken based dishes are popular. Goose, rabbit, duck are found in many common dishes. Many of Europes popular cakes and pastries have a Czech origin. From a marketing perspective, Chicago style Pizza would have to be positioned against the Czechs popular fried cheese.The cultural differences between U.S. and Czechs are addressable, and should not unduly hamper Steves business prospects. As a marketing strategy, Steve may wish to explore a few possibilities, such as, to provideThe primary economical payoff to Steve would be the trim down wage expectations by Czechs. Hofstedes four dimension indices (http//www.geert-hofstede.com/) can be us ed to evaluate the business climate at Czech- military force Distance force (PDI) This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore use his positional power, and expect Czech employees to be much subservient than the U.S. counterparts.Individualism (IDV) This repr... As a marketing strategy, Steve may wish to explore a few possibilities, such as, to providejazz group flavors - Chicago style pizza with Czech fried cheese.Differential discount pricing for kids and generation-next, targeting young adults.Weekend packages for families with ambience as near as Czech cottages and summer houses.Sober, but caring hospitality.Q.2 What comparative advantages exist in the Czech Can Steve take advantage of theseThe primary economical advantage to Steve would be the lower wage expectations by Czechs. Hofstedes four dimension indices (http//www.geert-hofstede.com/) can be used to evaluate the business climate at Czech-Power Distance Index (PDI) This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore use his positional power, and expect Czech employees to be more subservient than the U.S. counterparts.Individualism (IDV) This represents the extent to which individuals are knit into tight groups, including extended family. A lower great power indicates tight grouping, whereas, higher index reflects individualism. As against Czechs index of 58, the U.S. stands at 91. This means that relatively Czechs are more group (as well as, family) oriented. Steve can use this fact to market group discount pricing strategies on eateries. Steve should also use the advantage of knowing Czech culture for better market strategy.Masculinity (MAS) A higher index means assertive (masculine) style versus a lower index which indicates caring (feminine) traits. As against Czechs index of 5 7, the U.S. stands at 62. Although this is a marginal difference, yet it does indicate that Czechs would expect a